Founder Carroll Cartwright of Neatly & Co in Houston, Texas, was someone I had previously assisted as a freelance organizer. Recognizing that her esteemed services lacked a firmly established digital presence, I approached her to offer my expertise. Through close collaboration and a deep understanding of her vision, we identified the need for a website that directly targets her clients and aligns with their technical abilities.

We initially launched a website on Shopify to meet her immediate needs and outlook, later transitioning it to Wix Studio to maintain a consistent brand identity as her business evolved. This ensured a seamless experience for her clients while keeping the brand familiarity intact. Beyond web development, I sourced custom products to her specifications—including cable ties and other organizational and promotional items—to enhance her service offerings. Additionally, I created portfolio images through targeted project photography, showcasing her work in a way that resonates with her audience.

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